Mumbai, India and Los Angeles – May 12, 2010 – Indiagames Ltd, India’s benchmark mobile and online games company and a leading global mobile game publisher, and Sidebar, Inc. (www.sidebar.com), a leading technology company with intelligent merchandising solutions for mobile content recommendations, today announced their strategic relationship. Indiagames has selected Sidebar’s Smart Menu solution to deliver personalized recommendations with the rollout to occur in the upcoming quarters.

“Games are by far the biggest category of content purchased by mobile users and Indiagames is a leader in offering a wide variety of titles of games and other content. As our large user base and content catalog continue to grow, Indiagames is always looking for ways to improve sales through intelligent merchandising,” said Samir Bangara, COO, Indiagames Ltd. “We see Sidebar’s Smart Menu™ solution as a key part of our strategy, and we will use Sidebar’s advanced personalized recommendation engine to present each user the games and content they will be most interested in purchasing.”

“Indiagames is one of the most important players in mobile games globally, and they continue to set new standards in user experience. We look forward to working with them to provide truly personalized content recommendations for their tens of millions of customers,” said Patrick Kennedy, CEO, Sidebar. “In addition, we will deliver enhanced merchandising abilities to maximize revenue and margin contributions with our dynamic, real time Smart Menu™ solution.”

About Indiagames LTD

Indiagames Ltd. is India’s largest games company and a pioneer in the mobile and online game space. The Company has established relationships with more than 80 telecom operators such as Vodafone, Verizon, T mobile, AT&T, Hutch, Airtel in more than 50 countries around the world. Indiagames partners with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others. Indiagames has developed and published mobile games such as Bioshock, Garfield, Flavor Of love, Godzilla, Bruce Lee, The Office, Scorpion King, Cricket 20-20, Movin Maze, amongst others. The company also runs the only subscription based Games on Demand service for PC games across all major broadband operators in India and is an operator of ITV Games Services with leading satellite TV service providers in India.

Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.

About Sidebar, Inc.

Sidebar, Inc. delivers intelligent mobile merchandising solutions to maximize revenue from mobile content sales. Sidebar’s Smart Menus™ allow carriers, publishers, platforms and content owners to optimize their content catalog sales by presenting each user the content they most likely want to buy in an easy and discoverable manner.  The company is funded by Mobile Media Ventures and is headquartered in Santa Monica, Calif.

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CONTACT:

Jyotika Ahuja
Indiagames Ltd
jyotika@utvnet.com

Dena Cook
Sidebar, Inc
dena@brewpr.com