February 15th, 2011
BARCELONA, Spain, Feb. 14, 2011, MOBILE WORLD CONGRESS — Sidebar, Inc., a leading provider of multi-platform content personalization solutions, today announced strategic partnerships with Takenet and UTV Indiagames to deliver personalized content discovery solutions to mobile operators and telcos worldwide. For more than a decade, Takenet has been enabling Brazilian and Chilean Telcos, Enterprises, media [...]
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February 9th, 2011
LOS ANGELES, Feb. 9, 2011 — Sidebar, Inc., a leading provider of multi-platform content personalization solutions, today announced it has expanded its Board of Directors with the appointment of Ian Gilchrist. A current board member for Liberty Media and former Managing Director of Citigroup/Salomon Brothers, Gilchrist is nationally and internationally active as a specialist in [...]
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December 9th, 2010
The meteoric rise in the number of connected devices and the advance of hardware and software products by providers including Google and Apple to leverage the three screens – mobile, TV and Internet— has whet consumers’ appetites for new and connected experiences that deliver us content across time, place and platforms.
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September 2nd, 2010
An in-depth look at the pivotal role of personalization and some excerpts from a recent briefing with Sidebar, a company that combines conversation (via text), personalization (via algorithms and recommendations) and exposes the results to us (via smart menus) to help operators, content owners and media companies get the right stuff (apps, content, marketing) in [...]
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August 20th, 2010
For this morning’s interview, we thought we’d talk with Los Angeles-based Sidebar, a venture backed startup in the mobile space, to learn more about what they are up to. We caught up with CEO Patrick Kennedy.
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August 10th, 2010
Sidebar is a Santa Monica based company that allows content providers and aggregators to deliver content to people based on their preferences. As Sidebar’s CEO, Patrick Kennedy wears many hats as their Chief Salesperson, Evangelist and leader. Since coming to the company in 2009, Sidebar is emerging as one of the leaders in the personalized [...]
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July 28th, 2010
In my last column, I covered the types of information that a 2D bar code can store, and why that is cool for customers, advertisers and publishers alike. I also introduced the Wilson CCC Conjecture, or the idea that consumers need devices that are convenient, capable, and connected, for any type of mobile advertising — [...]
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June 21st, 2010
Question 1: Please describe briefly your main company activities and your role within that organization: Our business solves the universal problem for consumers when it comes to finding the content that’s right for them while at the same time, maximizing profitability for the storefront operator. It amazes me to see how consumers are treated as [...]
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May 18th, 2010
Last November, Sidebar launched an Android application designed to recommend apps, videos, games, music and news articles to users, along with other mobile content. It was praised for its innovation, as was the subsequent BlackBerry version. However, the company has since shifted its focus away from these consumer-focused apps, and towards a more B2B strategy, [...]
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May 14th, 2010
Indiagames has entered into a strategic partnership with Sidebar to adopt its Smart Menu tool. Smart Menu is a tool that utilizes the company’s proprietary personalization engine to determine what each individual user wants, and serve it to them. The personalized recommendations are based on the kind of content the user downloads more, reads more, [...]
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