An in-depth look at the pivotal role of personalization and some excerpts from a recent briefing with Sidebar, a company that combines conversation (via text), personalization (via algorithms and recommendations) and exposes the results to us (via smart menus) to help operators, content owners and media companies get the right stuff (apps, content, marketing) in [...]
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For this morning’s interview, we thought we’d talk with Los Angeles-based Sidebar, a venture backed startup in the mobile space, to learn more about what they are up to. We caught up with CEO Patrick Kennedy.
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Sidebar is a Santa Monica based company that allows content providers and aggregators to deliver content to people based on their preferences. As Sidebar’s CEO, Patrick Kennedy wears many hats as their Chief Salesperson, Evangelist and leader. Since coming to the company in 2009, Sidebar is emerging as one of the leaders in the personalized [...]
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In my last column, I covered the types of information that a 2D bar code can store, and why that is cool for customers, advertisers and publishers alike. I also introduced the Wilson CCC Conjecture, or the idea that consumers need devices that are convenient, capable, and connected, for any type of mobile advertising — [...]
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Question 1: Please describe briefly your main company activities and your role within that organization: Our business solves the universal problem for consumers when it comes to finding the content that’s right for them while at the same time, maximizing profitability for the storefront operator. It amazes me to see how consumers are treated as [...]
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Last November, Sidebar launched an Android application designed to recommend apps, videos, games, music and news articles to users, along with other mobile content. It was praised for its innovation, as was the subsequent BlackBerry version. However, the company has since shifted its focus away from these consumer-focused apps, and towards a more B2B strategy, [...]
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Indiagames has entered into a strategic partnership with Sidebar to adopt its Smart Menu tool. Smart Menu is a tool that utilizes the company’s proprietary personalization engine to determine what each individual user wants, and serve it to them. The personalized recommendations are based on the kind of content the user downloads more, reads more, [...]
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Mobile game publisher Indiagames Ltd. and Sidebar Inc., a technology company specializing in merchandising services for mobile content recommendations, are partnering to drive sales of mobile games…Mobile Commerce Daily’s Dan Butcher interviewed Patrick Kennedy, CEO of Sidebar, Santa Monica, CA.
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Mumbai, India and Los Angeles – May 12, 2010 – Indiagames Ltd, India’s benchmark mobile and online games company and a leading global mobile game publisher, and Sidebar, Inc. (www.sidebar.com), a leading technology company with intelligent merchandising solutions for mobile content recommendations, today announced their strategic relationship. Indiagames has selected Sidebar’s Smart Menu solution to [...]
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Barcodes are an efficient way to store and retrieve product data — and most people have seen or interacted with 1D (one-dimensional) bar codes. These linear barcodes visually represent data as a set of parallel lines, and are currently in use on products everywhere from the grocery store to the book store…
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