Welcome to Sidebar, Inc. (”us,” “we,” or “Sidebar”). Sidebar is the home of the www.sidebar.com website (the “Site”) and the SIDEBAR® application and related websites and service (collectively referred to herein as “SIDEBAR”). We are committed to respecting the privacy rights of our customers, visitors and other users of the Sites and SIDEBAR. We created this privacy policy to give you confidence as you visit and use the Sites and/or SIDEBAR®, and to demonstrate our commitment to fair information practices and the protection of privacy. This policy is applicable to the Sites and SIDEBAR, and not to any other websites that you may be able to access from the Sites and/or SIDEBAR, each of which may have data collection and use practices and policies that differ materially from our privacy policy.
Sidebar is a Participant in the TRUSTe Privacy Seal Program. TRUSTe is an independent organization whose mission is to advance privacy and trust in the networked world. As www.sidebar.com wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices monitored for compliance by TRUSTe. Our certification with TRUSTe applies to our privacy practices on our Web site and not within our mobile application.
If you have questions or concerns regarding this statement, you should first contact us at privacy@sidebar.com. If you do not receive acknowledgment of your inquiry, or if your inquiry has not been satisfactorily addressed, you should then contact TRUSTe at http://watchdog.truste.com/pvr.php?page=complaint&url=. TRUSTe will then serve as a liaison with the Web site to resolve your concerns.
NOTICE CONCERNING CHILDREN
At SIDEBAR, we believe children are our future, not our audience.
We do not direct any of our content specifically at children under 13, nor do we knowingly collect any information from anyone under 13. If we learn, or have reason to suspect, that a Site or SIDEBAR user is under age 13, we will promptly delete any personal information in that user’s account.
INFORMATION COLLECTION PRACTICES
What basic information do we request and collect?
In operating the Sites and SIDEBAR, we may include registration, surveys, contest entries and other forms that request users to provide their names, contact information including email address, mobile phone service information (including their mobile phone number), demographic information and/or interests. Some of the above information may be required to use certain portions of our Sites and/or SIDEBAR, and other information would be for customization of features we may offer on our Sites and/or SIDEBAR. If we contact you or you contact us, we may keep a record of that contact.
What additional information do we collect?
By visiting our Sites or using SIDEBAR, our computer systems automatically collect certain information necessary to improve your ability to view and use our services as intended. This information may include your IP address, domain name, browser software, connection type, operating system, and referral data (i.e., the link you may have clicked to go to our Sites). Our SIDEBAR application also collects certain information regarding your usage of the application. This information may include content, promotions and utilities you view and with which you engage. From time to time, we may also use cookies, clear GIFs or similar methodologies (collectively referred to herein as “cookies”) that allow us to store a small piece of data on your computer and/or mobile phone about your visit to our Sites or your use of SIDEBAR. In some instances, these tracking technologies may be tied to personally identifiable information such as your mobile phone number. This helps us learn which areas of offerings are useful and which need improvement. You may be able to choose whether to accept cookies by changing the settings on your computer and/or mobile phone, as applicable. However, if you choose to disable these items, your experience in using the services we offer may be diminished and some features may not work as intended or at all. Some of our business partners use tracking technologies such as Web beacons on our Web site. We have no access or control of these third party tracking technologies.
USE AND SHARING OF INFORMATION
What do we do with the information we collect?
Personal Information We will not share your personal information with any third parties without your consent, except as specifically to comply with applicable law or as described in this privacy statement. We use your personal information to verify your identity, to check your qualifications, or to follow up with transactions or selections of services initiated on our Sites or SIDEBAR. These types of communications are not promotional by nature and you would not have the option to unsubscribe from these emails. We may also use your contact information to inform you of any changes to our Sites and/or SIDEBAR, or to send you additional information about Sidebar. All promotional emails will include unsubscribe instructions.
You may be asked to submit your mobile phone number so that we may send you a link to download SIDEBAR directly to your mobile device. This link will be sent via SMS and standard text message charges from your mobile carrier will apply. We will not send you additional text messages.
From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name, mobile number and shipping address). We use this contact information to award prizes and improve our Site and Services.
Anonymous Information
We use anonymous information to analyze use of our Sites and SIDEBAR, but we do not examine this information for individually identifying characteristics or behavior. We may use anonymous information we collect to help diagnose problems with our services, to administer our computer systems and to provide you content according to your preferences. Traffic, transaction and statistical information may also be shared with our business partners and advertisers on an aggregate and anonymous basis.
Cookies
We may use cookies to deliver content specific to your interests, to save your password or similar preference information or for other purposes. Promotions and advertisements displayed on our Sites and/or SIDEBAR may also contain cookies. In some instances, we tie your personally identifiable information (email address or mobile phone number) to improve our Sites and Service.
Disclosure of Personal Information
We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to protect and defend the rights or property of Sidebar or the users of our Sites, and SIDEBAR and the services offered by us. In addition, we will disclose your personal information if required to comply with a judicial proceeding, court order, or legal process served on our Web site.
Successors In order to accommodate changes in our business, we may sell or buy portions of Sidebar or other companies or assets, including the information collected through the Sites and/or SIDEBAR. If Sidebar or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.
Access to Information
You may make changes to certain personal information you provide us, such as your interests, by altering your account settings or preferences on our Sites and/or SIDEBAR, as applicable.
California Residents –
Your Privacy Rights California Civil Code Section 1798.83 permits customers who are California residents and who have provided Sidebar with “personal information” (as that term is defined in Section 1798.83) to request and receive certain information about the disclosure of such California resident’s personal information to third parties for direct marketing purposes. If you would like to make such a request, please send an e-mail or letter with the subject line “California Civil Code 1798.83 Information Request” to one of the addresses set forth below in the “Contact Us” section of this privacy policy.
SECURITY
The Sites and SIDEBAR have security measures in place to prevent the loss, misuse and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse or alteration, and we will have no liability to you or to any third party arising out of any such loss, misuse or alteration. You are responsible for the security of your user account login and password, if any, and should take due care in storing and using them.
THIRD PARTY CONTENT AND WEBSITES
The Sites and/or SIDEBAR may contain links to other websites or content. If you choose to visit or otherwise utilize such websites or content, we are not responsible for the privacy practices or content of the operators of such websites or owners of such content, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.
CONTACTING US
If you have any questions about this privacy policy, our practices with respect to the Sites and/or SIDEBAR, if you are a California resident and would like to make a California Civil Code Section 1798.83 information request, or if you would like to have us remove your information from our databases please feel free to contact us at privacy[at]digitalsidebar.com.
UPDATES AND CHANGES
We reserve the right, at any time, to add to, change, update, or modify this policy, simply by posting such change, update or modification on the Sites. If we make material changes to this policy, we will notify you here, by email, or by means of a prominent notice on our home page. Any such change, update or modification will be effective immediately upon positing on the Sites. If it is a material change, we will email a notice 14 days before the change takes effect. It is your responsibility to review this privacy policy from time to time to ensure that you continue to agree with all of its terms.
Sidebar, Inc
2890 Colorado Avenue
Santa Monica, CA 90404
Effective as of December 2009